I went to Cambridge this weekend for BloggerCon2. Some of it was quite interesting. And some of it was. . . well, anyway.
But hey, there will surely be many accounts posted all over the blogosphere, so I won’t bother going into detail, except to note the following ideas and tidbits from the sessions I attended which I found particularly interesting and illuminating for legal bloggers:
1. Corporations – especially those involved with science and technology – should facilitate internal weblogging by researchers and developers so that the IP lawyers in the company can get a heads-up on new developments, thus getting advanced notice to get prepared with patent and trademark applications.
3. Prediction: While individual knowledge workers and professionals will adopt blogging rapidly, large organizations will probably not. (or if they will, it will be in watered-down, useless 'marketing speak' aka "faux blogs")
4. Prediction: A few forward thinking corporations, especially in tech sectors, understanding the value of a dialog with their market, will empower teams within the larger organization to blog and interact with the public, and will give these teams unprecedented freedom to do so without interference from higher ups in Marketing or Legal.
5. Prediction: The danger of having something you wrote in your blog come back a few years later to hurt you is decreasing. Why? Because increasing transparency (and, eventually, near-perfect transparency) and scandal-fatigue will eventually create a more forgiving culture, more accepting of individuals' changing positions, admitting mistakes, adjusting opinions, et cetera. [I know, sounds utopian, and needs to be unpacked, but I think this is generally correct]
Naturally, there was also a bit of controversy; specifically, the inevitable attempt to try to create an elite and separate them from everybody else.
For me the whole thing was irrelevant anyway because that night I was hanging out at Bukowski's with Justin Foster(Blogbook co-founder and admin), Rob Sama and Mr. Blogdex himself, Cameron Marlow, discussing new future iterations of the site and changes in functionality; far more interesting and important, methinks, than hanging out with the self-annointed in a cheesy hotel bar.Posted by david at April 18, 2004 12:27 PM | TrackBack