Coping With Blog Burnout
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This is my final Blogbook post, and it seems appropriate to conclude with some insights and observations about the periods of fatigue that all bloggers inevitably experience.

There are may ways to cope with blog burnout. Here are a few that may work for you:

1) Take the Zen Approach.
First, do nothing. Simply remain in the Now and don't post a thing unless and until you are motivated by the presence within you and all things. Be forewarned, however, loss of blog traffic may result from an abrupt, unexplained absence. If you choose this approach, you may want to be courteous to your loyal readers and post a "Gone Fishin'" sign. No further action is necessary.

2) Celebrate the Dying of a Light.
Blog on the death of other blogs. It's a fertile topic because all blogs have a lifecycle. Why not announce the closure of other blogs? It's news! Here's one from Transblawg that said the Blogbook went belly up last year.

3) Try the Martha Stewart Approach.
Look through your email sent box for any interesting correspondences. Recycle these brilliant words, add a link or two, and voila -- you've got a traffic generating post.

4) Go Low Maintenance.
Start posting links with single sentence commentary. There's no shame in this method. Some of the biggest blogs do it.

5) Find Strength in Numbers.
Invite others to blog in your place while you catch your breath. This approach works especially well if you happen to be a law professor or blog for a law firm. Surely there are students or first year associates who would jump at the chance to do your bidding.

6) Call It a Day.
Have you ever watched a large school of fish or a flock of birds in flight? They move as a group, but no single animal is in charge. One might lead the pack in a certain direction for a moment, but soon enough, another takes the group off on a different tangent. After a few of these direction changes, an animal breaks from the group and heads off on its own. Recognize when it's your time to disengage.

Closing Shop.
The decision of whether to keep a blog online after you've decided to stop posting is open to debate. There are all sorts of questions to consider. Here are a few to think about:

a) Can you afford to continue hosting the blog?
b) Do you want continued exposure on the internet? Even if you take your blog offline, it may linger on in a search engine's cache or the internet archive.
c) Does the information in your blog contain material that others may continue to find useful? Is providing this information a priority for you?
d) Can you continue to generate Google Ad revenue from your blog even if you aren't actively posting?


Thanks for reading.

Posted by AZ at September 1, 2005 01:48 PM | TrackBack