Over on TidBits, Adam Engst has a long piece about the flailings of Rolex's apparently clueless lawyers in response to the recent rash of fake-watch spams.

The original is pretty long; the gist is that the spams appeared on the Web archives of a list discussing spam-blocking. Rolex's trollbots must have found the archives and alerted the lawyers, who delivered a cease-and-desist letter to the people trying to fight the spam.

This is moderately clueless but not as surprising as Adam seems to make it out to be. Yes, it would be nice if these people didn't wave the DMCA around like the big burly club it is. But at this late date it can't be that big of a shock.